Do you remember Zylfon Cash and Zylofon Dream? Probably you have forgotten that these online platforms ever existed. Zylofon Media recently signed a new artiste that got them trending but that wasn't enough to remind creative art persons and Ghanaians at large of Zylofon Cash.
Today, let us take a look at the top earner on the Zylofon Cash platform and how much Shatta Wale has also gathered since the past three years with his music video Gringo.
Gringo by Dancehall musician Shatta Wale is arguably the most expensive song produced in Ghana. The song's release was accompanied with a short film shot in the United States and directed by Nigeria's Sesan.
As part of monetising the music video to make back returns on the huge investment, Shatta Wale uploaded it on Zylofon Cash.
Since its release in April 2018, Gringo has made just a laughable amount of GHS48.06 on the Zylofon Cash platform with 1,747 views.
On November 22, 2018, Gringo had received 1,707 hits on Zylofon Cash with GHS45.16 made. Since then, only 40 more people have watched the video for a period of two and a half years.
See screenshots below:
Gringo has recorded 2.3 million views on YouTube. It had 2 million views in November 2018.
Shatta Wale is not the highest earner on the platform. Dedejae and Smoke are leading with their music video Flex. The video has been viewed 2,729 times with GHS72.30 generated.
Zylofon Cash and Zylofon Dream were launched by Nana Appiah Mensah's Zylofon Cash to help creatives generate revenue from their creative works. Persons interested in uploading their content to monetise on the platform are made to buy scratch cards in order to be eligible to monetise their content.
After three years, there are no reports of someone being paid as Shatta Wale, being one of the highest earners on the platform, has accrued less than GHS50 from his popular Gringo music video.
Many people, particularly bloggers, criticised how the platform was operated and came up with several suggestions. Travel Blogger Akesse Sanza in his viral letter to NAM1 argued that the name Zylofon Cash best fits for a Money Transfer business and suggested that a name change was crucial to the success of the platform.
Musicians and other creators who have their content on the platform can only hope and pray that their content generates something substantial in the near future.
Zylofon Cash briefly sponsored the Ghana Premier League as the headline sponsor.